Change agents as responsible for change

I recently came accross this description by therapy experts about the challenge of helping people change their bad habits & behaviours:

"Readiness to change is not a client trait, but a fluctuating product of interpersonal interaction. The therapist is therefore highly attentive and responsive to the client's motivational signs. Resistance and "denial" are seen not as client traits, but as feedback regarding therapist behaviour. Client resistance is often a signal that the counsellor is assuming greater readiness to change than is the case, and it is a cue that the therapist needs to modify motivational strategies."

http://www.motivationalinterview.org/clinical/whatismi.html

I find this highly relevant for everyone involved in triggering change in others, such as designers. Mainly because it clearly expresses the common misleading idea that creative individuals are victims of the resistance to change expressed by their bosses, clients, or the general public. Listen carefully to these guys: resistance to change is caused by the designer. The fault is not of the 'stubborn' or 'ignorant' client but a reflection of how the so-called 'creative' person handles the change proposal, often times in unimaginative ways. Every day I am more convinced that being creative is not merely to come up with weird ideas (as most books suggest), but to creatively introduce changes.