It's rather sad to see how 'design stars' misinterpret the role of adding value to products and end up with ridiculous, irrelevant and plain stupid designs. Gorenje's product line is a prime example of this.
Collaboration with Rashid and Pininfarina have produced Swarovski crystal-encrusted fridges, LED colour-changing appliances...and other design blunders.
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Research blog by Ricardo Sosa on innovation and design, societal factors of creativity, diffusion of innovations, creative destruction, resistance to change, systemic creativity, sustainability, etc...
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