Research blog by Ricardo Sosa on innovation and design, societal factors of creativity, diffusion of innovations, creative destruction, resistance to change, systemic creativity, sustainability, etc...

Friday, May 29, 2009

Re-invention

It's well known that people often re-invent and re-discover things. But we feel awful when we think we just had a great idea, only to realise sooner or later that someone else somewhere else beat us having that idea.

Today listening to a presentation at Harvey College in Claremont I thought I had an epiphany: "creativiteams" as a term to refer to the scientific study and professional coaching of teams in the workplace whose aim is to innovate. I've been doing some preliminary work in this topic, and I thought the term summarised the idea nicely.

As it turns out, these days it's very easy to 'test' our ideas by just "googling" them. I found the domain www.creativiteam.com, a consultancy specialised in bringing out the creativeness out of individuals, teams and organisations.

At least there's an advantage to all this: you can 'measure' how new or original is your idea: today there're only 170 hits of the term 'creativiteam', a compound term that, in hindsight, seems rather obvious.

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