These two gems about innovation from this short article:

"Ultimately, innovation’s about identifying opportunities that few others see and designing new products and services to meet them"

"If we were starting from scratch, what would it look like?"

This morning I took part in a creative meeting (engineering + design) where we actually moved along these lines and were able to come up with a pretty nice concept that should be hitting the market early next year. A very satisfying couple of hours, and very exhausting too!