Compromises

Often times innovation-seekers aim to implement radical ideas that make a lot of sense in ideal conditions, but unfortunately are rejected due to the inertia and influence of the dominant paradigms. So then, we end up having rather mediocre ideas, more likely to be accepted. Here is an example: Boxed water (instead of the ubiquituous PET bottle).

Granted, it may sound rather silly at first, I mean the main symptom may be PET waste, but the issue at heart is how we consume water in the first place in relation to our culture of disposable consumption.

In the end, small packages need to be distributed whether they are made of carton or PET and the main environmental impact may be transportation.

Change is necessary, but often needs to be gradually implemented. The point to discuss here is: are these type of decisions an advance towards change? Or rather, are these 'sustainable' solutions a way to perpetuate sick behaviours?