I live in a town with hundreds of restaurants serving many of the world's cuisines: sushi bars, pizza parlors, pho, tapas, KFC, you name it. My family eats out a fair amount, and we appreciate these tastes, so we could conceivably explore a different menu every outing. But we don't. Some years ago we discovered a neighborhood café that we all really like, and that's pretty much where we go. It is our place.
I know that other people are different. We're basically opting for certainty and predictability, whereas others prefer exploration and change. But why do people differ on this trait? What motivates some to constantly seek out the next best thing, the greener grass, and others to stick with what is known and safe? How do we know there's not a new and better favorite eatery just around the corner? Are we trading off curiosity and novelty for the luxury of not having to make a decision?
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